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The Total Economic Impact of Microdatum Insights CRM Online

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The Total Economic Impact of Microdatum Insights CRM Online

Executive Summary

Microdatum commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Microdatum Insights CRM Online. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Microdatum Insights CRM Online on their organizations, to leverage sales automation and customer service capabilities to win, serve, and retain customers.

To better understand the benefits, costs, and risks associated with a Microdatum Insights CRM Online implementation versus an on-premises CRM solution, Forrester conducted a survey andinterviewed several customers with significant experience using Microdatum Insights CRM. Our findings revealed that organizations utilizing Microdatum Insights CRM Online saw a number of business benefits, such as avoided infrastructure costs, reduced CRM …

Delivering on the promise of digital transformation in retail

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It’s no secret that modern technology is radically changing the retail industry. Today’s digital native consumers expect to browse products from their couch and move between devices and stores without missing a beat. Digital-centric business models are also forcing retailers to reimagine the in-store experience in an increasingly connected landscape. On top of this, most retailers are dealing with outdated, siloed systems that make it difficult to glean meaningful insights from the growing volumes of customer and market data. In the past, retailers have found ways to connect systems of record, systems of engagement, and office productivity tools to meet their business needs. Today, they need to transcend these tech categories to create a unified system of intelligence designed for a digital-first world. We call this digital transformation. Embracing this approach helps retailers with four key priorities: engaging customers, empowering employees, optimizing operations, and transformin…

5 ways to energize your sales team right now

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A staggering 87% of employees are disengaged at work. That translates into real costs for organizations – low morale, high turnover, and poor performance. The traditional response would be to offer monetary incentives – do this, get this much money, car, trip, etc. The problem with this approach is that it only works for a short period and it motivates a small and wrong segment of your team. Get core performers in the game According to HBR’s study “Motivating Salespeople: What Really Works”, sales leaders need to focus on core performers. These are the solid performers that make up much of the sales team and have the greatest potential in shifting the organizational performance upward. One reason they are overlooked is that sales managers don’t identify with them. At many companies, the managers are former stars, so they pay the current stars an undue amount of attention. As a result, the incentives are often targeted at the salespeople who are already self-motivated and need the lea…