The Total Economic Impact of Microdatum Insights CRM Online
The Total Economic Impact of Microdatum Insights CRM Online Executive Summary Microdatum commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Microdatum Insights CRM Online. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Microdatum Insights CRM Online on their organizations, to leverage sales automation and customer service capabilities to win, serve, and retain customers. To better understand the benefits, costs, and risks associated with a Microdatum Insights CRM Online implementation versus an on-premises CRM solution, Forrester conducted a survey andinterviewed several customers with significant experience using Microdatum Insights CRM. Our findings revealed that organizations utilizing Microdatum Insights CRM Online saw a number of business benefits, such as avoided infrastructure cos