5 Top Challenges to Digital Transformation
If there’s one thing everyone can agree on about digital transformation, it’s that change is constant - and happening faster than ever before. We’ve seen many iconic brands upended in recent history by digital disruption (think Blockbuster as one we all know), which provides every brand and organization with a sense of urgency – that we must find and act on change before it finds us. Every organization looking to tackle digital transformation instead of being tackled is sure to face some challenges. In the 2016 State of Digital Transformation Report , Brian Solis and the Altimeter Group surveyed 500 executives and digital transformation strategists whose organizations had already begun digital transformation initiatives. Five top challenges most common among those surveyed included: (1) understanding customer behavior (2) a lack of data or ROI to justify the value of digital transformation (3) risk management, compliance or legal complications (4) resource...
