How sales organizations use technology to drive revenue

The Total Economic Impact of Microdatum Insights CRM Online Executive Summary Microdatum commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Microdatum Insights CRM Online. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Microdatum Insights CRM Online on their organizations, to leverage sales automation and customer service capabilities to win, serve, and retain customers. To better understand the benefits, costs, and risks associated with a Microdatum Insights CRM Online implementation versus an on-premises CRM solution, Forrester conducted a survey andinterviewed several customers with significant experience using Microdatum Insights CRM. Our findings revealed that organizations utilizing Microdatum Insights CRM Online saw a number of business benefits, such as avoided...

It’s no secret that modern technology is radically changing the retail industry. Today’s digital native consumers expect to browse products from their couch and move between devices and stores without missing a beat. Digital-centric business models are also forcing retailers to reimagine the in-store experience in an increasingly connected landscape. On top of this, most retailers are dealing with outdated, siloed systems that make it difficult to glean meaningful insights from the growing volumes of customer and market data. In the past, retailers have found ways to connect systems of record, systems of engagement, and office productivity tools to meet their business needs. Today, they need to transcend these tech categories to create a unified system of intelligence designed for a digital-first world. We call this  digital transformation . Embracing this approach helps retailers with four key priorities: engaging customers, empowering employees, optimizing operations, and t...