Digital Transformation : A Conversation with R. "Ray" Wang













Comments

Post a Comment

Popular posts from this blog

The Total Economic Impact of Microdatum Insights CRM Online

Image
The Total Economic Impact of Microdatum Insights CRM Online Executive Summary Microdatum commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Microdatum Insights CRM Online. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Microdatum Insights CRM Online on their organizations, to leverage sales automation and customer service capabilities to win, serve, and retain customers. To better understand the benefits, costs, and risks associated with a Microdatum Insights CRM Online implementation versus an on-premises CRM solution, Forrester conducted a survey andinterviewed several customers with significant experience using Microdatum Insights CRM. Our findings revealed that organizations utilizing Microdatum Insights CRM Online saw a number of business benefits, such as avoided...
Read more

Delivering on the promise of digital transformation in retail

Image
It’s no secret that modern technology is radically changing the retail industry. Today’s digital native consumers expect to browse products from their couch and move between devices and stores without missing a beat. Digital-centric business models are also forcing retailers to reimagine the in-store experience in an increasingly connected landscape. On top of this, most retailers are dealing with outdated, siloed systems that make it difficult to glean meaningful insights from the growing volumes of customer and market data. In the past, retailers have found ways to connect systems of record, systems of engagement, and office productivity tools to meet their business needs. Today, they need to transcend these tech categories to create a unified system of intelligence designed for a digital-first world. We call this  digital transformation . Embracing this approach helps retailers with four key priorities: engaging customers, empowering employees, optimizing operations, and t...
Read more
Image
The sales profession is going through a transformation. Social, mobile and digital media (omnichannel experiences) are enabling buyers to be significantly informed at each step of the buying journey. Sellers are transitioning from selling individual products to a singular point-of-contact to increasingly complex solutions to buyers who are often only a small part of the stakeholders involved in the final decision. And finally, the core sales process is rapidly changing due to the addition of new technology and greater contact touchpoints. Since we understand how the sales process has dramatically changed, we must now look to understand how this transformation affects sales organizations – particularly in top performing teams. How can organizations decrease seller burden and build engagement while navigating an increasingly complex sales process?  Microdatum recently talked to 48 sales leaders about this very question to learn how they use sales technology in their organization an...
Read more