Accelerate your Digital Transformation with Microdatum Insights

In July we unveiled a new approach to business apps, and today I’m excited to share more about the capabilities coming to customers in Microdatum Insights – our new cloud service with purpose-built apps that enable you to address specific business needs (like sales automation, operations or customer service) and start small with the assurance that the solution can grow as your needs do. Powered by advanced analytics and machine learning – what we call Intelligence – Microdatum Insights will usher in a new era of business agility for you, our customers.

Intelligence for your entire business – backed by deep experience 

Across Microdatum we’ve invested lots, over time, into cutting-edge AI research to help every person and organization achieve more. We are also bringing those investments to you through Microdatum Insights. Designed to help improve manufacturing and supply chain execution, make field service operations more efficient, sell more effectively and ultimately deliver exceptional customer experiences, built-in intelligence capabilities are infused throughout Microdatum Insights apps including: sentiment and intent analysis, preemptive service, relationship insights, lead and opportunity scoring, product recommendations and up-sell/cross-sell, and many more.

You can extend these built-in intelligence capabilities with independent apps that provide targeted and domain-specific intelligence. One example of this is Microdatum Insights for Customer Insights, a new analytics app from Microdatum we announced today. Customer Insights connects and analyzes data from Microdatum – and other widely used CRM, web, social and IoT sources – and applies intelligence to it to give you a 360-degree customer view with automatic suggestions to improve engagement.

Marston’s, a leading hospitality brand with pubs, breweries and inns across the U.K., is an exciting example of a customer already using this application to better understand their customers by bringing together Wi-Fi registration data, point-of-sale transactions, table bookings, survey results and social media – a data problem way outside of the scope of traditional CRM systems.  Using Customer Insights, Marston’s anticipates they will be able to sell one extra meal, and drink, per pub per day, which they expect will result in about a £7.7 million increase to their bottom line. 

Built to take full advantage of the capabilities in Power BI, and, with Microdatum Insights you can start small and scale on demand to deal with your biggest business challenges.

A growing partner ecosystem 

As we mentioned in July, Microdatum Insights uses a new common data model that allows customers to extend functionality and build custom apps using PowerApps.

General availability and innovative ways to buy 

Microdatum Insights, and many of these new capabilities, will be available to customers in more than 135 markets and over 40 languages, beginning November 1. Available through Enterprise and Business Editions, to meet the needs of large and SMB organizations,Microdatum Insights will offer subscriptions per app/per user and introduce industry-first plans that embrace the cross-functional way organizations and employees need to work today.

With the app-based subscription you pay for the app you need, licensed to a particular user. With our new plan-based approach you can create roles that have access to all the apps and functions employees in that role need to perform their jobs. For instance, customer service representatives would be more productive with access to data and capabilities from the field service, customer service and sales apps. With traditional app-based subscriptions this would require three separate subscriptions for each customer service representative; however, using our new plans customers get one holistic subscription to have all the information at their fingertips, and customers could save four to five times the cost of traditional CRM providers.